According to Tripadvisor's Winter Travel Index, 60% of travelers are planning trips this winter, with 45% indicating an increase in travel activity compared to last year.

Currently, 94% of passengers use their REAL ID or other acceptable forms of identification. Beginning February 1, travelers without REAL ID can pay a $45 fee option.

Port Canaveral has earned the distinction as the busiest cruise port in the world with over 8.6 million revenue passenger movements in FY 2025.

Amtrak ridership grew 5% in the fiscal year ending Sept. 30, 2025, carrying nearly 34.5 million passengers. Ticket revenue was $2.764 billion.

The agility to try new tools gives independents an edge in adopting rapidly emerging technology like AI, which is moving so quickly that waiting often means falling behind.

Future Partners' 2025 The State of the American Traveler Survey shows a strong relationship between advertising recall and likelihood to visit.