Cruise Lines International Association (CLIA) shared highlights from the association's new 2023 Global Economic Impact Study last week at the annual CLIA Cruise Forward conference in Miami. The study revealed the highest-ever global economic impact from cruise tourism and reaffirmed that 2023 surpassed 2019 as the benchmark year for cruise industry performance. The report also confirmed the cruise sector's role as a robust job creator.

In 2023, the cruise industry generated $168.6 billion in total economic impact globally, a 9% increase over 2019. Moreover, this growth in economic activity was accompanied by an increase in industry-supported jobs. According to the study, the cruise industry contributed 1.6 million incremental jobs in 2023 and paid $56.9 billion in wages, representing growth over 2019 of 37% and 13%, respectively. 77% of these jobs were land-based. Cruise also contributes $85.6 billion to global GDP, with its growth outpacing that of the global economy.

These latest figures reflect the steady evolution of the cruise industry, driven by the rising popularity of cruise vacations. 31.7 million passengers sailed in 2023, an increase of 7% from the 29.7 million that sailed in 2019.

"The cruise industry is an important contributor to the global economy, generating billions of dollars in economic output and supporting millions of jobs," said Kelly Craighead, president and CEO of CLIA. "As demand for cruising continues to grow, our member cruise lines are committed to preserving the integrity, cultural heritage and beauty of treasured destinations so they can be enjoyed by residents and visitors alike."

The contribution of cruise benefits multiple sectors, including transportation, aviation, food and beverage, lodging, manufacturing, technology, agriculture, travel agencies, and a robust supply chain.

"The economic impact of the industry extends long after a cruise ends, as CLIA research shows that 60% of cruise passengers return to a destination they first visited on a cruise for a longer stay," said Craighead.

The report also shows continued demand for cruise holidays, noting intent to cruise at 82%. The forecast for cruise capacity shows an increase of 10% from 2024 through 2028, as cruise lines make ongoing, concrete progress in pursuit of net- zero emissions by 2050.

Other highlights include the forecast for cruise capacity through 2028 and a summary of the 2024 – 2028 cruise orderbook, as well as the latest cruise trends, which include.

• The number of new-to-cruise is increasing – 27% of cruisers over the past two years are new-to-cruise, an increase of 12% over the past year.
• Cruises are a top choice for multi-generational travel – with more than 30% of families traveling by cruise with at least two generations and 28% of cruise travelers traveling with three to five generations.
• Expedition and exploration are the fastest-growing sectors of cruise tourism, with a 71% increase in passengers traveling on expedition itineraries from 2019 to 2023.
• Accessible tour excursions are on the rise—with 45% of cruise passengers booking an accessible tour for their most recent cruise.
• 73% of cruise travelers say that travel advisors have a meaningful influence on their decision to cruise.