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May 14, 2025
FTC: Resort Fees Must Now Be Included in Upfront Advertised Hotel Room Rates
Officially the Trade Regulation Rule on Unfair or Deceptive Fees, the regulation addresses deceptive practices involving fees or charges for live-event tickets and short-term lodging, bait-and-switch pricing that hides the total price by omitting mandatory fees and charges from advertised prices, and misrepresentations of the nature, purpose, amount, and refundability of fees or charges. The rule became effective today at 12:01 am EST.“The Rule prohibits bait-and-switch pricing and other tactics used to hide total prices and mislead people about fees in the live-event ticketing and short-term lodging industries. These unfair and deceptive pricing practices can harm consumers and undercut businesses trying to compete fairly on price,” a statement from the FTC read.
For a stay at Caesars Palace on June 13, the initially promoted nightly rate is $243 before taxes. Before the FTC rule implementation, the upfront advertised rate would have been $188. With the compulsory $55 daily resort fee, Caesars can no longer tease a rate of $188 before informing the consumer at the latter billing stage of the booking process that an additional $55 a night charge is required.Along with taxes and other charges imposed by a state or local government, there are exceptions to the FTC fee rule. Hotel charges for optional amenities and services like parking, laundry, and airport transfers need not be included. However, if a consumer requests such add-ons, the charges must be tallied into the total price before payment.
A business may exclude from the total price fees or charges for optional ancillary goods or services that people may choose to add to the same transaction. But if a consumer adds them, the business must clearly and conspicuously disclose such fees, and include them in the final amount of payment, before asking the person to pay,” the FTC said on its FAQs page regarding the rule.A pillar of the FTC’s mission is to protect the public from deceptive or unfair business practices. The federal agency also protects consumers “from unfair methods of competition through law enforcement, advocacy, research, and education.”
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