Cruisebound has uncovered new data regarding the changing demographics of cruise passengers and their booking habits.

The digital transformation of the travel industry is ongoing. As of 2024, over 69% of travel was booked online, a substantial increase from 65% in 2020 and less than half in 2010. This growth is seen across all age groups, but most notably in the 45+ demographic, indicating a positive trend towards the digitalization of the cruise industry.

Regarding demographics, the cruise industry, traditionally popular among older travelers, is seeing a significant shift. Data from Cruisebound reveals that the largest segment of cruise bookers is now the 25-44 age group, constituting 45% of bookings. This is followed by the 45-54 age group at 19% and those aged 55+ at 26%. Cruise lines respond to this youthful surge by offering shorter, more engaging itineraries, high-energy entertainment, adrenaline-filled attractions, and amenities suitable for families.

Geographically, cruise bookings are moving beyond traditional coastal areas. Although Florida, Texas, and California remain popular, there has been significant growth in bookings from states such as New York and Georgia. This suggests a widening appeal of cruise vacations, facilitated by increased online booking platforms and marketing efforts. Cruisebound's CEO, Pierre-Olivier Lepage, attributes this expansion to product diversification and consumers seeking value for their money during economic uncertainty and inflation.

Cruisebound's study highlights the evolving landscape of cruise passenger demographics and booking behaviors. The shift towards younger passengers and increased online bookings are significant trends suggesting an industry adapting to changing demands and technological advancements.