Squaremouth, a travel insurance comparison service, has announced that coolcations are experiencing significant increases in popularity this summer travel season. Travelers are planning to flock to destinations like Iceland, Norway, Canada, Scotland, and Ireland in increasing numbers.
These coolcations are drawing travelers away from traditional European hotspots like Italy, France, and Spain, as they seek cooler climates for outdoor adventures this summer.
Country |
Growth in Popularity YoY |
Iceland |
30%+ |
Norway |
27%+ |
Canada |
25%+ |
Scotland |
21%+ |
Ireland |
17%+ |
Iceland emerged as the top performer in popularity, boasting a 30% year-over-year increase. With more affordable flights from the East Coast of the U.S. to Iceland, it has become a convenient travel destination.
Norway followed closely with a 27% rise in travel insurance sales compared to last summer. Renowned for its "right to roam" policy, which grants unrestricted access to its stunning mountains, fjords, and coastlines, Norway remains a favored destination for those seeking adventure and natural beauty.
Both Canada and Scotland also saw notable growth, with Canada experiencing a 25% uptick from last year and Scotland growing by 21%. Ireland rounds out the five fastest-growing coolcations, and has become one of the top 10 most popular destinations for Squaremouth travelers, rising from #12 last year.
Copyright 2025 Squaremouth. All rights reserved. From https://www.squaremouth.com.